QUESTIONNAIRE TO TRADE OPERATORS

Dear Participant,

We’re very excited that you took part in this amazing journey!

Unione Italiana Vini and OIVE (Organizazion Interprofesional del Vino de España) want to thank you for taking part in our activities.

For the European Union, as the main sponsor of the Project is essential to monitor the awareness of the target groups in the target market of the Project to understand the effectiveness of the promotional activities.

Please, submit the questionnaire, we would like to hear from you!

PROFILE OF THE RESPONDENTS

1. Type of business you work in:

Please select all that apply

Wine journalist / communicatorWine consultantWine importer / distributorWine retail (off-trade)Wine retail (on-trade)ConsultantNone of theseOther

2. Markets/Areas where you work:

Please select all that apply

North Europe (Finland, Norway, Denmark, etc.)Eastern Europe (Poland, Romania etc.)RussiaWestern Europe (UK, Spain, France, etc.)USCanadaSouth AmericaSoutheast Asia & AustraliaChina & Taiwan & Hong KongJapanNone of theseOther

AWARENESS OF THE EU QUALITY SCHEMES

3. Awareness of EU quality scheme – LOGOS:

Please look at the logos below. Are you aware of any of them?

Please select all that apply

PDO LOGOPGI LOGOEUROPEAN ORGANIC AGRICOLTURE LOGO	PDO LOGOPGI LOGOEUROPEAN ORGANIC AGRICOLTURE LOGO	PDO LOGOPGI LOGOEUROPEAN ORGANIC AGRICOLTURE LOGO

4. Awareness of EU quality scheme – LABELLING TERMS

Wines produced in Europe can often display some labelling terms on the bottles, for example: DOC, DOCG for Italian wines, AOC and Vin de Pays for French wines, DOCa for wines from Spain, etc.
When you see these labelling terms, what comes to mind?

Please select all that apply

A wine coming from a specific region/productA wine produced under European quality standardA very high-quality productAn innovative productA traditional productI have seen it before, but I don’t know what it meansI have never seen this logo beforeNone of theseOther

TRAINING & PROMOTIONAL ACTIVITIES

5. Desired training activities

The logos shown / labelling terms mentioned before (e.g., DOC, DOCG, AOC, Vin de Pays, DOCa, etc.) are classified as European quality schemes for wines. If you’d like to know more about the meaning / value of these schemes, how would you like to learn more?

Please select all the statements that apply

Attending to a training session with experts (workshops, seminars or wine classes)Through information / training materialsFollowing social media regular postingsThrough specialized publicationsAttending to tasting sessions (B2B events)Trips to some specific regionsAdvertising onlinePrinted advertisingSpecialised websitesMobile app specialised on wine & foodAttending international trade exhibitions in the country of origin of the productI’m not interested in learning more about these logosOther

6. Broader promotional activities

Taking into consideration the characteristics of the markets where you work, which of the following activities do you consider most relevant for the promotion of wines supported by quality schemes such as PDO and PGI?

Please select all the statements that apply

Publication of articles in specialized trade pressPublication of articles in consumer pressProviding more information to consumersProviding more information to industry professionalsInvesting in visual promotions at the point of sale (tastings, posters, banners ...)Investing in media advertisingCommunicating through a websiteCommunicating via social networksCelebrity endorsementOpinion leaders’ endorsementNone of theseOther

VALUES ASSOCIATED WITH QUALITY WINES

7. Values associated

Taking into consideration the characterists of the markets where you work, what is quality wine associated with?

Please ticks up to 3 the statements

Price over the averageMade by a producer who has been making wine for many years (Experience)It is sustainably produced (Sustainability)Made by a well-known wine maker (Reputation)Has remained consistent over the time and across vintages (Tradition)It comes from a specific and well-known wine region (Reputation and Origin)Is produced in small quantities (Niche product)When it is certified by a third body (Organic, Fair Trade, European Union, etc.) (Quality guarantee)When it has won an international, national and local award (award)No added valueOther, please specify

8. Usefulness of the logos

As mentioned before, the following logos are European quality schemes and they are not mandatory elements on wine labels. According to your knowledge of the markets, do you think it could add value to insert these logos on wine labels?

---YesNoI don’t know

Why? Please write your answer below